Facebook Tips for Business
This is a guest post by Erin Glass. She is the Co-Founder of Viziun Media, a Software, Marketing, and Consulting Firm in Boca Raton, FL. Erin has been introducing people to social media since 2005 and is now partnering with the Boca Raton Chamber of Commerce to teach businesses how to leverage social media for their online marketing needs. You can follow Erin on Twitter @eringlass or reach her by emailing to this address.
It's no surprise that people are using social media platforms for business. If you are someone who is utilizing Facebook for business purposes there are a few things you should implement early on that will make your efforts more effective.
Tip # 1
Categorize your "friends" in lists. You can create different lists to separate your family and friends from your prospects and clients. Once you've done that you can go back and message a "targeted group" of people without driving your family and friends crazy!
You can find this feature by viewing all friends. You'll notice the option to "create new list". Here is where you will create and title your separate lists. After you've created those, then you can simply add each friend to their respective lists.
Tip # 2
If you're looking to find more friends who are "targeted" search in the groups that your audiences would be joining. Example: I want to find entrepreneurs so I would look up entrepreneur groups. Here I would find others who consider themselves an entrepreneur. I now have a targeted pool of people whom I can add to my friends. Your messages will be much more effective when they're reaching people who actually have a need or interest in your products and services.
Tip # 3
Do not spam your audience with an email every day telling them how you can save them money and change their lives with your products. Start off sharing information and links to articles to build credibility and when you do discuss your services and products, your audience is more likely to receive your message.
Remain consistent with your social media marketing efforts and you will see results. These 3 tips will help you stay focused and get the most out of your Facebook for business experience.